I agree - there will always be piracy and Ubisoft’s measures are overboard. But Ubisoft’s method has gotten the same level of flak as is Sony’s method on SOCOM FTB3, which is far less draconian. Each new copy of the game comes with a voucher for online access. Once activated, your PSN account will always have record of it, regardless of if you lose your old game or whatever. And if you buy the game used or pirate the game, you purchase a voucher on the store for $19 (yes, it’s a bit high). So even when companies look for more reasonable methods of protecting their software, people still whine and moan about it.
As for the store reference, piracy is a lot less like stealing in the traditional sense, and more like counterfeiting money. If you make copies of the money, the original is still intact, right? Yet nobody doubts the legality of counterfeiting (there of course is the deeper issue of fiat currency losing value with rampant counterfeiting, but similar arguments could be made with software - that software loses its inherent value if it can be obtained for free).
Just off the top of my head - only one of these has sold half-decently (guess which one?)
Resistance Retribution
Phantasy Star Portable
Dissidia Final Fantasy
Persona
Gran Turismo
GTA: Chinatown Wars
Little Big Planet
All of these were released in the last 12-14 months. Most have sold less than 200K in the US when their home console counterparts sell several times as many (despite the PSP having a sizable install base).
The problem with your argument is that you’re not only comparing apples to oranges (piracy is much less an issue in Japan than it is in the US and Europe), you’re also looking at incomplete data. Yes, Monster Hunter sold well in Japan. Piracy is not as rampant in Japan. But even then, how many sales were lost due to what piracy there is? It’s impossible to know without more research. But saying that Monster Hunter disproves that piracy is a problem is completely specious.
Again, what is each game’s “intended market”? PSP games sell well in Japan (well, a handful do). So are you saying that the vast majority of PSP games aren’t intended for the US or European markets? That would be ridiculous, considering that more PSP units have sold in America than in Japan.
And “make their products as worthy”??? GOW: Chains of Olympus is the highest rated PSP game. Sold less than half of what the PS2 versions did in the US. Chinatown Wars is the second highest rated. Sold less than 100K so far. Little Big Planet is not even close to reaching the same level of sales as the PS3 version, despite having a much larger install base.
Nothing is uncrackable, but yes - they’ve made it more difficult on more recent versions. But, that being said, the vast majority of units out there have been cracked. And the PSP is extremely prone to piracy because of the inherent features of the system. Expandable memory, USB attachment, etc. etc.
And the point about publishers not being allowed to protect their products was implied in your overall sentiment of “publishers shouldn’t bother with anti-piracy measures because it’s going to happen regardless.” Publishers have tried to come into the game with open arms. Did you hear about what happened on Demigod? They released the game with no DRM. And instantly, the servers were clogged with pirates, nearly shutting the game down with traffic. And though this is only a single instance, it’s one of the few times a publisher tried this approach and they instantly got hammered.
Nobody is arguing that Ubisoft’s methods are good. I’m simply taking issue with the tone of your original post in which you pretty much dismissed the issue of piracy. Yes, successful games are still successful. What you fail to consider is that those games would have been more successful, if piracy were less of an issue.
And yes, 360 versions of the same game fare better than the PS3 versions. What this has to do with piracy, I have no idea. Could it possibly be because of the much larger install base on the 360? Or perhaps the fact that a lot of 360 games are network-heavy, thus making it very difficult to pirate? Again, nobody is arguing that piracy kills all sales. It reduces sales to a somewhat unknown degree (there is no general percentage, though it is possible to make informed guesses based on trending, user awareness, torrent downloads, etc).