I prefer the 360 controller over the DualShock 3, largely due to the DualShock 1-3 having the analog sticks too close together so that my thumbs would constantly bump into one another. But with DualShock 4 this was largely resolved, along with the addition of better analog triggers and overall greater comfort; it is a huge improvement. The Xbox One controller, on the other hand, is a significant downgrade. Comfort-wise it's never been better, but that light on the front of the controller is a huge turn off for me, so much so that I exchanged my Xbox One controller for a DualShock 4.
In any case, Orta on PC would make all these debates less important because we would have a choice.