The News, Contributions, and Shares Pipeline

Purpose

The purpose of the news, contributions, and shares pipeline is to ensure that:

  • News, contributions, and shares are published in a fair and consistent way.

  • The hard work that has been put into organising the Panzer Dragoon Legacy digital archive is promoted as the permanent centrepiece around which our social media channels revolve.

  • Our contributors are appropriately acknowledged, respected, and promoted.

  • There is respect for diversity and inclusion among our followers who may come from different backgrounds and have different consumption styles.

  • We are comprehensive in our coverage of Panzer Dragoon related news and other content.

  • There is good communication between admins of Panzer Dragoon Legacy around publishing news, contributions, and shares.

General Principles

  • All news, contributions, and shares should be published on our four primary consumption channels: the website/forum, Twitter, Facebook, and Discord. This ensures that our followers will receive all of our news, contribution, and share updates on their channel of choice without having to follow us on any other channel.

  • Visual contributions should be posted on our secondary channels, Instagram and YouTube around the same time as that content is published on the primary channels.

  • News is time sensitive and should be published on the four primary channels as soon as possible, while the news is still fresh.

  • Contributions are not time sensitive and may be published days, months, or even years after they are received.

  • Shares are sometimes time sensitive, depending on their content, for example sales and giveaways; use your best judgement as to whether it needs to be shared straight away.

  • News, contributions, and shares should be published at the same time (within minutes of each other) on our four primary channels to ensure fairness and consistency for those who only follow us on one of those channels.

  • Every news and contribution post on social media should include a permalink to the content on the Panzer Dragoon Legacy website. This ensures that the permanent archive is promoted and discoverable from social media. Shares do not require a link to the Panzer Dragoon Legacy website since they are generally promoting external content.

  • Every contribution should include a link to the contributor’s social media page/website and/or original social media post (where these exist) to ensure that the contributor’s work is promoted and respected.

  • If an exception is made to these general principles, there is a good reason for that exception.

News vs Contributions vs Shares vs Twitter-Only Content

  • If the content is news, create a news entry. Use the News Pipeline steps.

  • If the content is art, screenshots, photos, a fan remix, or official trailers, etc, create a picture, music, or video record on the website. Use the Contributions Pipeline steps.

  • If the content is a giveaway, game sale, external review, podcast, YouTube retrospective, series of interesting tweets, or other substantial content that isn’t suited to be news or for hosting on the website it’s probably suited to be a “Share”. Use the Shares Pipeline steps.

  • For trivial observations and unsubstantial content, or if the content is already on the site in some form, a mere tweet or retweet on Twitter is fine, excluding all other platforms. For example, Twitter polls and short clips of the game can be exclusive to Twitter, and other people’s screenshots and photos can be retweets. But the goal is to archive anything substantial via the News, Contributions, and Shares pipelines.

Step by Step Instructions for Publishing News, Contributions, and Shares

News

  1. Find news!

  2. Write and publish a news entry in the website’s Admin Panel.

    • Select the “News” category for the news entry, unless the entry is about the website, then select “Meta”.
    • Always include a unique image as this makes the post more visible on social media.
    • Include a one sentence summary that will be copied to social media.
    • Add relevant tags that apply to the content of the news entry so that people can discover it in the future.
  3. Copy and paste the permalink to the #news channel on our Discord.

  4. Copy and paste the permalink to a new tweet on Twitter

    • Copy the news entry summary into the tweet.
    • Add the #PanzerDragoon hashtag, and if you have place left, other relevant hashtags.
    • Add any pictures and videos that were included in the news entry to Twitter, either as part of the tweet or a seperate tweet that also links to the news entry. It is less important to add the video if it is also retweeted (for example from Panzer Dragoon: Remake’s channel), but for pictures it is important to add these (normally as a seperate tweet that also links to the news entry) so that they appear on the “Media” tab on our channel. This makes our channel feel alive with new imagery.
    • Retweet the original news tweet for comprehensive coverage.
  5. Copy and paste the permalink to a new post on Facebook.

    • Copy the news entry summary into the post.
    • Hashtags are not really used on Facebook, so it is best to remove/exclude them to prevent noise.
    • Add any pictures and videos that were included in the news entry to Facebook, either as part of the post or a seperate post that also links to the news entry.
  6. Sometimes post the news to Instagram. News on Instagram is trickier as it shows hyperlinks as plain text, making it less than ideal to draw people to the website. It really depends if the news is “visual”. For example, images of an exclusive collector’s edition is a good thing to post on Instagram or a video announcing a new Panzer Dragoon: Remake patch. Keep the format similar to Twitter, including adding the permalink and hashtags, but unlike on Twitter; you can go up to 5 or 10 hashtags here which may help to generate more reach for the post.

Note: Keep in mind that few people will actually visit the article on the website. It’s best to already give the users enough information in the social media post itself. “Clickbait” titles don’t reveal what the news is really about. For example, if we’re publishing news that confirms the price of Panzer Dragoon: Remake, just include the price in the article title or in the summary.

New Contributions

Initial Steps

Note: Operators of our social media channels should follow the initial steps when they come across new content to share.

  1. Find contributions!

  2. Share the original post.

    • If it’s on Twitter, retweet the original tweet without a comment straight away. This respects the artist by allowing their original tweet to be liked, retweeted, and commented on before it is reposted on Panzer Dragoon Legacy’s social media channels.
    • If it’s on Facebook, don’t share the original post as this will create a copy of the post, so Likes won’t be attached to the original post anyway and if it’s an image it won’t show up in the Photos gallery on our Facebook page.
  3. On Twitter, send a DM (or reply with a comment if this is not possible) to the creator of the content, asking permission to post the contribution on our website and social media (with credit). On Facebook, ask in the comments. This is an important and essential step. On Twitter, include a link to the content in the DM so that we know which specific contribution the conversation is referring to if we need to reference it in the future.

  4. Post a link to the contribution in the Contributions forum category.

    • If it’s a singular piece of fan art that is unlikely to create further discussion, post a link to the contribution in The Fan Art Contributions Topic to prevent forum clutter. There are similar topics that work the same way, for example for music tracks.
      • Add the Markdown text [] Published to the bottom of the post to add an unchecked checkbox.
    • If it’s likely to create further discussion, post the contribution in a new topic. It should remain marked as “unsolved” if it’s a topic until all remaining steps are complete.
    • Create the forum post/topic as soon as we have obtained permission to publish the contribution (but not before) so that we can track the status of the contribution.

    Note: Posting the contribution in the Contributions category communicates that we have permission to publish it (the same category is used by visitors to submit their own contributions to the site). A forum topic or post is important for communicating the status of the contribution over time (for example, if it isn’t published until weeks or months into the future). A forum topic can also be used to discuss the contribution before or after it goes live, for example to discuss any refinements or additions to the contribution.

  5. Wait two or more days to give the original retweet some time to be liked/retweeted if the contribution was retweeted. Then follow the remaining steps to upload and share the contribution on our website and social media channels.

Uploading/Sharing the Contribution

  1. Obtain a high quality version of the contribution.

    • For pictures, sometimes you can find a higher quality version of the picture on Twitter than what Twitter displays. Open the Twitter popover and right click the image and open it in a new tab. In the address bar you’ll see that part of the URL will be something like name=small or name=700x350. Change to name=large for a (sometimes) higher resolution version image, although this varies by image.
    • For fan art, sometimes the picture has a disproportionate amount of whitespace around particular sides of the image. Crop the image so that the whitespace is approximately proportionate on each side.
    • For Music Tracks, use a tool such as VLC Player to tidy up the ID3 tag (if necessary), for example by adding an artist, track title, and album art that matches what will appear on website.
    • For videos, use a tool such as 4K Video Downloader to obtain a 1080p version of the video from YouTube. We can go higher, but keep in mind that video eats up the server’s 25GB of disk space quickly, so there has to be a balance.
  2. Create a Contributor Profile

    • In the site’s Admin Panel, check if the contributor(s) have any existing contributions (use the search feature on the “Contributor Profiles” index to check for similar names).
    • If not, create one or more new contributor profiles in the site’s Admin Panel; these will be linked to the contribution:
      • Give the contributor a friendly name
      • Upload an avatar for the contributor
      • Link to their website or social media account
      • Publish the contributor profile
  3. Set up any new categories, tags, and albums in the site’s Admin Panel to organise the new content, if these are required.

    • If the contributions are a set of related images, you’ll need an album
    • If the type of contribution you’re adding hasn’t been added before, you’ll need a new category and possibly a category group for that category too.
    • Some tags that would be suitable for the contribution may not exist yet.

    Take into consideration how existing organisational records are set up to avoid duplication and inconsistencies. There is almost always a pattern.

  4. Publish the new contribution(s) to the website by filling out the relevant forms in the Admin Panel.

    • Select a category and contributor profile(s) that were previously set up.
    • Give the contribution a suitable name and a unique description (these will show up in search engines).
    • Add appropriate tags (to ensure the contribution is discoverable from other pages on the site).
    • For pictures, ensure that the Source URL field is filled out with the link to the original social media post to promote the contributor’s channel.
    • For albums, add sequence numbers to each picture if there is a logical order to them. All individual contributions will automatically show up in the site’s Contributions Feed when published, so no news entry is required.
    • Publish the contribution(s). This will make the contribution(s) appear in the “Contributions Feed” on the website in the order that they were published. Ensure that contributions appear in the feed in a logical order.
  5. Copy and paste the permalink to the #contributions channel on our Discord.

    • Ensure that the links are posted in the order that they are published (e.g. for albums, publish the links in sequence).
  6. Create a tweet on Twitter to share the contribution.

    • Upload the contribution(s) (picture or video) directly to Twitter. Uploading, rather than linking, means that the contribution will show up in the “Media” tab of Twitter mobile app and the gallery in the browser app. However, it is less important that videos show up on the “Media” tab since the video isn’t a primary focus of what we do; if the video is already on Twitter you can save time by retweeting with a comment instead.
    • Add accompanying text. Try not to repeat the title or description of the contribution, rather reword it in a casual way.
    • @ mention the user if on Twitter, and/or link to their website to provide credit.
    • Add the #panzerdragoon hashtag and hashtag for the particular game, and if you have place left, other relevant hashtags.
    • Include the permalink to the contribution on our website. For albums, just include the permalink to the first (main) picture.

    Note: If sharing a collection of pictures, you only need to include the permalink for the first picture and upload the first four pictures to Twitter (Twitter only allows up to four). This will hopefully be enough information to provide an overview of the contribution, with the link providing a way for the user to explore more if they wish to see further related images.

  7. Create a post on Facebook to share the contribution.

    • Upload the contribution(s) (picture or video) to Facebook with accompanying text. Uploading, rather than linking, means that the contribution will show up in the “Photos” or “Videos” section of our Facebook page. It is less important that videos show up in the “Videos” section since the video isn’t a primary focus of what we do; if the video is already on Facebook you can save time by sharing the original post with a comment instead.
      • For uploading, Facebook allows uploading more than four pictures, so you might as well upload the full album.
    • You can re-use the text you wrote for Twitter, and if needed expand a bit more since you have more room (but keep it brief).
    • Change any @ mention of the Twitter user to the full link to the contributor’s Twitter profile, e.g. change @Draikin to Draikin (https://twitter.com/draikin). If the contributor has a Facebook page, @ mention this instead.
    • Include the permalink to the contribution on our website. For albums, just include the permalink to the first (main) picture.
  8. Upload the contribution (pictures only) to Instagram. You can also add a Music Track if it’s “visual”, e.g. it has unique/interesting album art.

    • Since Hootsuite only allows us to post one image at a time, you’ll need to use the Instagram mobile app to upload multiple images
    • When adding the image, pinch to zoom out since the Instagram app crops images by default which can cut out important parts of the image. Instagram will try to make all images in an album the same size; it is better to create lots of smaller albums to avoid parts of images being cut off.
    • Copy/paste the text from Facebook, including the full link to the Twitter user’s profile.
    • Add the #panzerdragoon hashtag and hashtag for the particular game, and if you have place left, other relevant hashtags.
    • Include the permalink to the contribution on our website. For albums, just include the permalink to the first picture in the album.
    • Edit the picture and/or album records on the Panzer Dragoon Legacy website to include the Instagram Post ID. Use the Instagram post ID from the post you just created on our Instagram channel.
  9. Upload the contribution (videos only) to YouTube, where appropriate.

    • You can copy the description from the website here.
    • Include the permalink to the video’s page on our website in the YouTube description prefixed by "Download video at: "
    • Edit the video record on the Panzer Dragoon Legacy website to include the YouTube Video ID (this gives the visitor the option of viewing the video within YouTube’s user interface).

Final Step

  1. Find the topic for the contribution in the Contributions forum category, if there is one, or in the post in the Fan Art Contributions Topic.

    • If the contribution is in a topic, reply to the topic with an archive link to the contribution on the Panzer Dragoon Legacy website.
      • Mark the topic as “solved” by clicking on the " (…) Show More" button at the bottom of your post and clicking on the “✓ Solution” button.
    • If the contribution is in the Fan Art Contributions Topic, find the post and edit it, changing [] Published to [x] Published at the bottom of the post to check it. You may be able to tick the existing published checkbox by clicking on it, but the checkbox plugin seems a bit buggy.

    Note: this step is important because we may revisit the Contributions category months or years later to determine which contributions still need publishing.

Old Contributions

From time to time we may want to share contributions that have already been put on the website to social media (where there was never a social media post).

  1. For screenshots, official art, and product photos there is no need to ask permission to add this content to social media since this content was contributed to be used by Panzer Dragoon Legacy. For fan art we need to be a bit more careful as sometimes there is distinction between hosting on social media and a website.

  2. Some older contributions are not appropriately grouped into albums.

    • If you are planning to share a group of related images, create and add them to an album on the website first.
    • Add some tags if these are missing too.
    • Have a quick look over the contribution - is there anything else that could be improved/polished before it goes out to social media?
  3. Repeat the steps for Discord, Twitter, Facebook, and Instagram of the “Uploading/Sharing the Contribution” guide for new contributions.

Shares

  1. Find content to share!

  2. Before sharing directly, consider if the content is suitable to become part of the Panzer Dragoon Legacy archive instead.

  3. Create a tweet on Twitter for the share

    • If the share is a giveaway on our Twitter channel, create the tweet similar to an existing giveaway tweet with a nice image to accompany it.
    • If the share is already on Twitter, retweet it without a comment unless the comment on the website is also custom.
    • In all other cases, create a new tweet, containing our comment and a link to the shared content.
  4. Copy and paste the permalink to a forum topic. This can be a new topic or part of an existing topic - use your best judgement about how to facilitate discussion best. This step replaces the “post to website” step, since the forum is part of the website. Some existing topics for posting shares are:

  5. Copy and paste the permalink to the #shares channel on our Discord.

  6. Create a Facebook post for the share

    • If the share is already on Facebook, use the Facebook share feature without a comment unless there’s a comment on Twitter that can be reused.
    • In all other cases, create a new post, containing a comment and a link to the shared content.
  7. If the shared link is an interview (written, video, or podcast), update the “Panzer Dragoon Interviews” page on the website with a link and short description of the interview. This allows the community to easily find old Panzer Dragoon interviews in the future.

Shares don’t go on Instagram or YouTube.

Social Media Code of Conduct

  • Keep all posts (and retweets) on topic: about Panzer Dragoon and similar games like GaleRider. From time to time we may post about other things, such as Phantom Dust or a new Saori Kobayashi album, but only if there is a clear link to Panzer Dragoon.

  • Be positive, informative, and safe in language and imagery used in posts and responses. There is a space more more critical and controversial content on the website itself (the latter using the appropriate flag for pictures), but keep this content off social media.

  • Aim for a wide audience. Avoid controversial language and imagery in posts, including content that could be perceived as a “hot button topic” such as political, religious, and ethical issues or judgements.

  • The purpose of our social media channels is primarily to post News, Contributions, and Shares as well as to respond to these posts and collect new content to put through the pipeline. From time to time we may post other things, but there would normally be a discussion before doing so.

  • Panzer Dragoon Legacy is an organisation, not a person, so use plural language that reflects this, e.g. ”we”, “our”, and “us” rather than “I” and “my”. If there are exceptions to this, specify your name, but normally personally identifying yourself shouldn’t be needed.

  • The Panzer Dragoon Legacy branded social media channels aren’t the place for opinions (besides safe statements like ”this artwork is great”) or lengthy discussions. If people try to get your opinion on something or start a discussion, direct them to Discord or the forum, or use your personal account to respond.

  • All social media posts, including responses, should be checked for spelling and grammar before posting, and care should be given to presentation and spacing. This is especially important on Twitter where posts can’t be edited.

  • Quality over quantity; our social media channels should be kept clean and of a good standard, which may mean sharing fewer but higher quality posts.